Logo designing has become mainstream in the modern-day world. Logo design may sound a simple aspect in branding. However, logo designing requires more than just drawing circles, lines, and writing names. The professional and skilled designers understand that a logo design requires more than just drawing skills. Actually, there are more than a million of logos worldwide, however a genuine logo design represents more than just an image. Read along to discover what a logo should represent.
So what exactly makes a logo design enticing? How do you plan to design a great logo? In this article, we are going to reveal the secrets behind making a compelling yet interesting logo design. We will be disclosing the best principles that can help you with typography, visual designing, shading mechanism, and utilizing a logo design in best manner. A logo design has become an essential part of branding. Today, even a baby can understand a logo representing his favorite cereal or candies.
How do You Make a Great Logo Design?
Interestingly, you cannot create a great logo design by sitting on couch and watching Netflix. A logo design can serve as the sign of branding. Below are the steps to make a creative and enticing logo design:
Distinct & Clear
A logo serves as the most vital aspect of a brand that distinct it from the competitors. It makes a brand emerge among the rest. Many times multiple brands win the battle due to a fantastic logo design. Interestingly, replication is the worst one could do when designing a logo. According to the best designers, uniqueness is the best aspect one can offer to a logo design. In addition, when something appears on the internet, there are a few chances of it to not be copied.
The Double Entendre Technique
Among the best logo designing techniques is the Double Entendre Technique. It allows a brand to represent itself in multiple ways using a single image. In this technique, a designer can utilize two separate pictures bundled in a single logo design idea. This type of logos trigger the audience’s mindset, making them attracted towards a logo to a greater extent.
This type of logos appear to be paramount, providing audience with a suspense and making them want to discover more about your logo design. It provides a brand with a distinct brand personality, making it stand apart from the competitors.
Color & Shade
Color serves as the standout among the essential aspects in a logo design. The shading palette serves as the prime choice that conveys elements and distinguishes thoughts.
Many times, customers are attached to the brand shades, but at other instances, users have the flexibility to enquire about different aspects in a logo design. Just like many explainer videos Australia use specific color scheme, a great logo design aims to offer custom color palette that serves as its identity. The colors capture audience’s attention, bringing in life to a logo and encouraging viewers to view it for a longer duration.
Having said, designers should aim to build a logo that is adaptable and looks great even in grayscale. Many times, designers utilize only two colors in a logo such as the Apple, Mercedes’s lines, Audi’s circles, and many more. It allows a logo to look amazing when applied different duo tone. You can think about what a logo will be utilized for.
Get rid of the Cliché
Logo design trends are undoubtedly unexpected, and fresh trends come into bigger picture often. Many times, businesses require organized logo designs and that follow leading trends. However, the true designers are those who aim to make a logo that has genuinely distinct elements of own, keeping any clichés at the bay. In this way, a designer will be able to make logo design that is free from replications.
Custom Logo Design
The moment we are talking about the unique and distinct logo design, nothing can provide a logo design with a personal trait except the custom lettering. Many times, designers go through the ocean of fonts to come up with one that looks best on their logo. In reality, if you are making a logo for client, and they are paying you for it, then they will expect the most original aspects in it. Custom logo design ensures that a logo stays appealing for a lasting period.
In addition, designer can often come up with various sketches for a logo design, making it free from any copy paste aspects. In essence, a designer should always remember that a logo comprises of several custom features that separates it from the competitors.
Also Read: Effective Guide to Crowdsource A Logo Design
Author Bio:
Gerry Wilson is a technology freak and a passionate blog writer who loves to write about technology/Apps/Business related articles. Follow @GerryyWilson on twitter for further details.
